User

Better Targeting Means a Better User Experience

By combining behavioral, contextual and demographic click stream data with advanced analytics and sophisticated ad targeting, we're able to deliver ads that people are actually interested in.

This leads to higher response rates and sales for marketers and more revenue for publishers. But it also leads to higher quality ads and less clutter for Internet users, which is just as important.

The Most Efficient Ad Network

ComScore Media Metrix tracks how many ads each ad network must serve in order to achieve its "reach" or percentage of U.S. households touched by its ads that month. The number is broken down to how many ads each unique user sees during the month from that network. Fewer ads combined with a high reach number indicate efficiency.

The contrasts are surprising. Because of our analytics and advanced targeting technology, BlueLithium is able to serve far fewer ads per user - just 37 compared with 337 from Advertising.com - to achieve comparable results. This means less user "burnout" for advertisers, more efficient use of inventory for publishers-and a better experience for users.

User Privacy

BlueLithium views the protection of individual privacy as critically important. Our proprietary technology allows us to deliver relevant, targeted messages to consumers, but not at the expense of individual privacy.

As a member of the Internet Advertising Bureau (IAB), the Network Advertising Initiative (NAI) and a founding member of the UK's Internet Advertising Sales House (IASH), we are committed to leading the way in marketing effectiveness while maintaining our commitment to these standards.

View our Privacy Policy or Terms of Use.

For more information, or if you have questions or concerns regarding our Privacy Policy, you may always contact us.