SAN JOSE, CA and CHICAGO, IL - July 26, 2007 - BlueLithium announced today that chief revenue officer Tim Mahlman will be featured on a panel at ad:tech Chicago at the end of this month. Mr. Mahlman's panel will address the ways in which behavioral targeting is changing the way marketers communicate with consumers and how the targeting data gathered can be used to improve consumers' overall online experience. During the session, Mr. Mahlman will be presenting a case study from Hyatt Resorts and Spas to illustrate a successful behavioral targeting campaign.
This session, titled "The Path to One-to-One Marketing: The State of Behavioral Targeting," will be held on Tuesday, July 31, from 2:30 p.m. to 3:30 p.m. Moderated by Mary E. Morrison, contributing editor at BtoB Magazine, the panel will discuss the evolution of behavioral targeting and ways to evaluate your efforts to ensure you are getting the best ROI and making marketing as relevant as possible. Joining Mr. Mahlman on the panel are Brent Hieggelke, vice president of strategic marketing at Omniture, Philippe Suchet, CEO of Kefta, and Geoff Atkinson, marketing chief of staff for Overstock.com. These experts will talk about the emerging trends, latest analytics and tools to help you effectively reach your customers and will present real-world case studies to share the goals, objectives and results as marketers target their customers.
ad:tech Chicago is the summer event for marketers who are gearing up for the busy fall planning season. With a keynote from WIRED editor-in-chief Chris Anderson and a special focus on modern marketing technologies such as mobile, gaming, video and more, it is a perfect venue for attendees to learn what's on the leading edge, not the least of which is the power of behavioral targeting. ad:tech Chicago will be held at the Navy Pier from July 31 through August 1, 2007. For more information, visit http://www.ad-tech.com/chicago/.
For more information or if you are interested in meeting with Mr. Mahlman at the event or while he is in town, please contact Morgan McDowell of blast! PR.
About BlueLithium
Based in San Jose, CA, BlueLithium is the leading data driven performance marketing company, using data from 145 million consumers worldwide, sophisticated analytics and advanced ad targeting technologies to create value for both publishers and marketers. Founded in 2004, the company was named 2006 Innovator of the Year by AlwaysOn and has been named one of the top 100 private companies in America for three consecutive years. For more information, visit www.bluelithium.com
Media Contact
Morgan McDowell
blast! PR for BlueLithium
(919) 833-9975 x.12
morgan@blastpr.com
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